Jet Blue - Good Site

www.jetblue.com

Where ever you go, there you are.

Jet Blue is an airline that has grown in popularity over the past 15 years or so.  Focusing on adding fun to travel, Jet Blue differentiates itself by infusing personality into the operations.  From flight staff singing the safety instructions to playing trivia games with passengers before boarding they have grown their market share substantially during their relatively short tenure.  

Jet Blue's website is Bad Ass because:

• Simple booking and navigation that is seamlessly integrated into every screen.
• Finding a flight is made simple, not forcing multiple questions upfront.
• Providing relevant links to flight-related products are presented as options, not forced on the user via pop-ups.
• Clear and relevant photos that encourage exploration of flight or vacation options.